BMI Imaging Management
Many of our team members have been with BMI for decades. Whether we are scanning documents, developing unique software to integrate digital records with your systems or supporting your document management system, we are a services company. Our experience, ability to understand your needs and flexibility derive from our team.
Bill Whitney, President and CEO
Bill first worked at BMI in the document production area, microfilming county land records and newspapers during high school vacations. After graduating from the University of California at Santa Barbara with his Bachelor’s Degree in English, he returned to BMI in the position of Assistant Production Manager. Working with contracted consultants in automating the production process, Bill was involved in all aspects of Production and Quality Control. Moving first into Sales in 1978 and then Sales Management in 1982, he became the Company’s President in 1987, succeeding his father, one of the founders of Bay Microfilm, Inc (BMI).
Bill has worked with the local chapters of AIIM and ARMA leading classes in specialized records management and document handling technique. Bill has successfully navigated several major technology shifts as the document management industry has progressed from microfilm into a high-performance digital world. During his tenure as President, BMI has acquired three document imaging companies, opened a branch in Sacramento and launched a national product line. Born in 1950, Bill lives with his wife of 30 years, April, in Los Altos Hills. He has two children, Hillary and Will, who both work at BMI.
Brad Penfold, Vice President, National Accounts
Brad joined BMI Imaging Systems in 1988, leaving a financial analyst position at Dun and Bradstreet. Following his hands-on training at BMI as an offsite production team leader, he quickly moved to Account Representative in the Sunnyvale office, establishing a record of successful application designs and installations. He was promoted to Vice President and Manager of the BMI Sacramento Branch office in 1991 where he was responsible for both sales and production staffs.
Currently with Major Accounts responsibilities including many State of California installations and a National Product Distribution Channel, Brad is known for his technical and business process acumen. Several of Brad’s installations have been recognized for industry awards and publication. Brad’s 20-year career at BMI has shown him to be a key member of the leadership team both in technical product development and in the area of sales and marketing. His ability to build strong partner rapport has resulted in many of BMI’s most successful long-term relationships.
Originally from Colorado, Brad is a 1984 graduate of the University of the Pacific, with a Bachelor of Science degree in Business Finance. He currently lives in Elk Grove, CA with his wife, Karen, and two sons, Conner and Kevin. Brad is an avid golfer and enjoys competing in regional and national tournaments.
Jim Modrall, Vice President, Technical Services
As BMI Imaging System’s Vice President of Operations for over a decade, Jim is largely responsible for the Company’s leadership position in the area of information technology. His internal focus places the highest premium on achieving operational efficiency and ensuring maximum returns from investments in technology and product development. His external responsibilities include the support of sales efforts as an advisor to the Company’s customers and partners – helping them understand how the Internet can be used for productivity gains and competitive advantage. Prior to joining BMI Imaging, Jim was Vice President of Operations and Engineering at Extek Microsystems. In 1973 he completed his Bachelors Science degree in Mechanical Engineering at Tulsa University, Oklahoma.
Janice Harrison, Controller/Treasurer
As Corporate Controller, Janice manages the financial operations at BMI Imaging Systems, monitoring and reporting key financial metrics to other members of the management team. With over 25 years of experience in her role, Janice has an exceptional understanding of the document imaging industry from a business and financial perspective. In 1968, Janice completed her degree in Business Administration at the oldest private college in Nevada, the Reno Business College, with prior undergraduate work completed at Foothill College in northern California.
Brad Gilbert, Vice President of Software Development
Brad joined BMI in 2002 to operate the film archive creation system at BMI while still attending college. Since his expertise was in software, Brad immediately began to write applications and utilities for the lab services group. Over the years he has produced significant portions of the software that BMI utilizes internally, including production based web sites, plugin integrated production systems, and thousands of libraries and commercial products which are used nationwide. Brad excels at the creative aspects of software development and strives to build applications that raise the user’s expectations. He also enjoys management and leads the software and project divisions at BMI. Brad has a bachelor degree in technical management from DeVry University in Fremont, California.
Jim Detrick, Senior Account Executive & Vice President
After working briefly as a financial analyst at Dun and Bradstreet, Jim began his sales career at BMI. After several years as an Account Executive, Detrick accepted an opportunity to lead an innovative Bay Area-based software and services bureau, where he spent the last 15 years managing sales and operations. With the experience gained from his position as a company leader, Detrick is knowledgeable in all aspects of account fulfillment and customer satisfaction.