Will started at BMI in 2013 in the Sales Department, working on smaller projects to learn the nuances of digital conversion. After gaining a solid grasp of how BMI operated and the ways in which we could help our clients, he began to work with clients that had larger and more complicated requests, continuing to build his knowledge of conversion solutions. Taking an interest in the Marketing Department, Will teamed up with them to develop new ways to create interest in BMI and its services. His knack for writing, willingness to try new things, and creativity gave him a perfect entry into the world of marketing. Over a few years, Will helped redesign the company website, revived the company’s blog, developed BMI’s YouTube channel (The Digital Imaging Channel), and generally enhanced the overall operations of the Marketing Department in a more organized, systematic way.
Will’s responsibilities include overseeing Marketing and generating continued interest in the company’s products and services; supervising Sales, assisting with accounts, and developing the next generation of sales representatives; teaming up with Operations to ensure the smooth transition of projects from Sales to Production; and engaging with Executive Management to develop and execute both the short-term tactical objectives and long-term strategic initiatives.
Before joining BMI, Will graduated from the United States Naval Academy and was commissioned as an officer in the Marine Corps, earning the occupational specialty of Infantry Officer after basic school. He deployed twice and was honorably discharged as a Captain in 2013.